PSJM is a team of creation, theory and management formed by Cynthia Viera (Las Palmas G.C., 1973) and Pablo San José (Mieres, 1969).

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Orgullo de barrio

“Orgullo de Barrio. Desde Las Rehoyas para todos los barrios”, is a participatory art project of PSJM developed by Alberto Gekah Divergente and Asiria Álvarez in collaboration with the people of the neighbourhood of Las Rehoyas (Las Palmas de Gran Canaria).

PSJM original idea works in line with other initiatives that connect artistic creation with social issues, for which the collaboration of the people of Las Rehoyas was required. They participated by sharing with Asiria and Alberto their stories and tales, their joys and sorrows, their neighbourhood feelings.

To activate this participatory project, the complicity of the people was sought: Do you want to participate in the creation of a musical theme for your neighbourhood? Would you like to be part of a video clip with which you feel identified? Do you want your voice to be heard? Do you want people to know what you feel, to show your pride in your neighbourhood? These were some of the questions posed by PSJM, the rapper Alberto Gekah Divergente and the photographer Asiria Álvarez.

An open call with no age limit allowed the construction of this social art project. And since the voice of the residents was the protagonist, their contributions served as inspiration for the lyrics and music created by Gekah, through the different debates that were generated throughout the process. It is also the residents of the neighbourhood who are featured in the video clip of Asiria Álvarez.

Original Idea: PSJM
Song: Alberto Gekah Divergente
Videoclip: Asiria Álvarez

*Premios Canarios de la Música 2021 Winner*
· Best urban music album
· Best videoclip
· Best song nominee

Las Rehoyas, Las Palmas de GC
CAAM. Centro Atlántico de Arte Moderno. «In /0ut», curated by Gema Medina and Diana Padrón.