In the animated video-loop “Capitalism” two towers of coins are shown, one of which crumbles and rebuilds continuously. A clean and minimal execution that shows clear contemporary connotations such as the economic fluctuation of capital, always entering and leaving the crisis, or the tragic event that marks the beginning of the new century and since which the global terror situation has not stopped growing, 9/11. This sense of threat is also breathed in “Capitalism II”, a backlight photography that portrays the president of a multinational advertising company, an image that does not show the character’s face and that presents the hidden face of capital, his veiled apparatus of ideological diffusion.
Those two twin towers of coins that are the representation of capitalism, one of them collapses, but far from being destroyed by attacks by outside terrorists or by strange attacks, it is capitalism itself that falls apart and collapses. Somehow, all of PSJM’s work as an artistic team is closely linked to this idea of the internal destruction of capitalism and of the elements of criticism from within, as a team, as artistic work.
The trilogy “Capitalism” begins in 2003 with the animated video “Capitalism I”, continues in 2006 with the photo “Capitalism II” and closes in 2009 with the intervention in the informational street furniture of Cuenca “Capitalism R.I.P.»